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Αν για παράδειγμα πουλάς βρεφικά είδη, το κοινό σου είναι οι γυναίκες που γέννησαν πρόσφατα ή πρόκειται να γεννήσουν.

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  Για παράδειγμα ίσως αποφασίσουμε να διαφοροποιήσουμε το προϊόν μας από αυτά των ανταγωνιστών. Πρέπει να περιγράψουμε την διαφοροποίηση αυτή.

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 Το μεγαλύτερο μερίδιο αγοράς δεν κατέχουν οι καλύτερες μάρκες, αλλά οι πιο δημοφιλείς, και αυτές των οποίων τα χαρακτηριστικά εκτιμούν περισσότερο οι καταναλωτές.

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